Guides
Short, practical explanations of the figures behind exhibition and trade show performance: how each one is calculated, what to include, and how to read the result.
How to calculate trade show ROI
The formula, what belongs in total investment, a worked example, and the mistakes that distort the result.
How to calculate cost per lead at events
Turn a large event bill into a single figure you can compare against your other lead sources.
Exhibition break-even customers
How many customers an event needs to pay for itself, and the lead target that implies.
What UK trade shows cost to exhibit at
Published stand rates from named UK shows, each with its source and year, plus how to check audited attendance.
Exhibition budget: what to include
A full checklist of stand, event, people and marketing costs, including the ones exhibitors most often forget.
How to set trade show ROI targets before the event
Work backwards from your budget to the customers, leads and daily stand activity the event needs.
Run your own numbers
Total investment, cost per lead, break-even customers and ROI in about 60 seconds. Free, no sign-up.
Open the calculator