ExpoReturn works out your true exhibition return: what the event actually cost, what it earned, and what it needed to earn to pay for itself. About 60 seconds.
A free trade show, exhibition and event ROI calculator: total investment, cost per lead, break-even customers and return on investment.
Free. No sign-up. Nothing stored.
Example calculation
Illustrative figures only, not a benchmark.
Enter what the event cost and what it produced. The calculator works out total investment, cost per lead, break-even customers and ROI. If you want the method behind it, read how to calculate trade show ROI.
Exhibition ROI compares the revenue generated by an exhibition with the total cost invested in it.
Travel, accommodation, staff time, sponsorship, marketing and promotional materials can all add significantly to the true investment. This calculator brings those costs into one view, then compares them against the leads, opportunities and customers the event generated, so marketing and sales can discuss cost per lead, cost per opportunity, break-even customers and revenue rather than whether the show felt busy.
Short, practical explanations of the numbers behind the calculator.
